Comcast Spotlight changed their name and brand to Effectv (Advertising Sales Division of Comcast). Effectv's new visual identity is a bold, vibrant approach to the fresh and clean look of Comcast Spotlight. The refreshed visual identity embodies the radiance of innovation and the amplification of impact. Just as light transforms into a spectrum of colors, the brand transformation reflects the diverse and dynamic solutions the company offers. The intertwining elements in the design symbolize the connections they forge, uniting advertisers with audiences in meaningful ways. The vibrant palette and modern aesthetics echo the commitment to staying at the forefront of advertising technology. Effectv's new look captures the essence of illumination, where possibilities are endless, and brands shine brilliantly.