ORBOT manufactures cutting-edge cleaning machines that are considered the “Dyson” of the commercial cleaning industry. The goal was to match a brand identity to the the quality and innovation of ORBOT’s products. The cleaning market is saturated with colors of blues and greens. A key decision was made to keep the ORBOT core color red and use it to stand out from the competition. That meant that ORBOT’s brand architecture would need to be ultra clean in look and feel.

The result is a heavy emphasis on white space with pops of red for emphasis. Kinetic energy graphics were developed to represent ORBOT’s unparalleled “agitation” process and are used as a connective tissue throughout all aspects of the brand.